PAMELA MESSINA MOHANANI
ARCHIVES
Other favorite projects and works.
SKY | Scriptwriting
Client: SKY
Every year, SKY holds a convention for over one thousand stakeholders and shareholders to share the company's achievements and plans for the future.
DELIVERABLES: Scriptwriting in English for opening video, closing video, results video, new content video and content optimisation for non-native speakers.
PUMA "RUN THERAPY | Global SMM Campaign
Agency: Peppery Comunic
PUMA's goal was to bring the brand even closer to street runners. With a campaign created by ad agency Peppery Comunic, the Run Therapy concept was introduced to the world featuring one of the brand’s greatest assets: Usain Bolt.
DELIVERABLES: Content localization and transcreation of all social media campaign posts and videos to achieve the brand's goals focused on brand awareness, reach, lead generation and conversions at a global level.
SADIA & JAMIE OLIVER | 3D DIGITAL CAMPAIGN
Agency: Fnazca Saatchi & Saatch
Sadia partnered up with renowned and approachable UK chef Jamie Oliver to launch a line of healthy frozen meals, featuring products sourced from organic and free-range suppliers.
DELIVERABLES: Scriptwriting in English of all campaign films exclusively tailored to meet Jamie's singular needs, as well as the project's 3D experience for viewers.
SÓSNACKS | Brand Identity & Content Marketing
Client: SóSnacks Brasil
Jamie and Jessy, the founders of SóSnacks, were looking for a partner to put their scrumptious product into words.
DELIVERABLES: Creation of brand identity and emotional feel, brand manifesto and website copywriting focused on content marketing and SEO.
The Brazilian Dream | Copywriting
Client: Box1824
Study about Brazil and its future through the perspective 18 to 24-year olds. More than 3K young people in 146 cities were interviewed in order to establish their longing for change and anticipate the movements of a changing country.
DELIVERABLES: Content adaptation and copywriting for seamless global understanding.
The Rise of Lowsumerism | Copywriting
Client: Box1824
A study on breaking the vicious cycle of consumerism by fostering awareness and living with less.
DELIVERABLES: Content adaptation and copywriting for seamless global understanding.
NETFLIX | SMM & Content Marketing
Agency: Mutato
Responsible for nearly all Netflix social media marketing campaigns targeted to Brazilian viewers. Deliverables include: scriptwriting, SMM posts, subtitles, copywriting and content adaptation focused on SEO, lead generation and sales conversions.
PUMA | Content Marketing & STORYTELLING
Client: PUMA
PUMA required a partner that was capable of developing a deep understanding of its different product lines and respective consumer segmentation to thoroughly target product descriptions, define and establish proprietary terms, and optimise website SEO.
DELIVERABLES: Over 900 product narratives tailored to specific consumer niches focused on converting users ready to take action, as well as a Brand Glossary comprising proprietary PUMA technologies, phrases and terms for SEO and future campaigns.
LINDT BRAZIL | Content Marketing
Client: Lindt
Lindt wanted to bring the world of chocolate and the Swiss brand's rich history to Brazilian consumers.
DELIVERABLES: Content localization and copywriting of the entire Lindt international website into Brazilian Portuguese, however, deeply focused on maintaining the brand's identity while making its history approachable to targets all across the spectrum.
APRO FilmBrazil | Brand Identity & Content Marketing
Client: APRO
APRO - the Brazilian Association of Audiovisual Productions was looking for a partner that would help them create content for the FilmBrazil, focused exclusively on assisting national and international companies to execute projects in Brazil.
DELIVERABLES: Creation of brand identity and emotional feel, brand manifesto and website copywriting focused on content marketing and SEO.
Google Creator Playbook BR | Copywriting
Client: Google
Once Google developed the Creator Playbook for YouTube content creators, it was time to make sure every word and intention behind it was fully grasped by the Brazilian audience.
DELIVERABLES: Content localization and transcreation of the entire playbook specifically targeted to meet the needs of YouTube content creators for brands in Brazil.
BUDWEISER | Global SMM Campaign
Agency: Africa/Peppery Comunic
"MADE FOR MUSIC": Budweiser joined forces with Facebook and VICE to launch a custom content platform in an effort to connect fans with Budweiser through music, featuring behind-the-scenes videos and photos of musicians and bands from around the globe.
DELIVERABLES: Content localization and transcreation of all social media campaign posts and videos to achieve the brand's goals focused on emotional impact, brand awareness, reach and lead generation at a local level.
FASANO Las Piedras & RJ | Copywriting
Client: GRUPO FASANO
Grupo Fasano was in search of a partner that understood the brand's polished language and prime consumer to launch new products and branches in Uruguay and Rio de Janeiro.
DELIVERABLES: Content adaptation and transcreation of all website and print materials (Institutional & Content Marketing) for Fasano Las Piedras and Fasano RJ in Spanish, Brazilian Portugues and English focused on brand awareness and sales conversion.
TOMORROWLAND BR | Global SMM Campaign
Clients: Jovem Pan, ID&T, MKTMIX, Hot Content, The New York Times
Tomorrowland is a global electronic music festival hosted in Belgium every summer. In 2017 it recorded the largest amount of social media engagement of any music festival ever, generating 1.2 billion points of contact on numerous channels.
DELIVERABLES: Please view all deliverables on homepage.